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Monday, June 20, 2011

Simple Steps To Creating Your First Website

When you make that decision to start a business, you immediately become a multi-tasking maniac. Let's face it, you will have a lot of work on your hands. 

One of the things you'll be faced with is figuring out a strategy to market yourself online. You could be asking yourself, but how? At this point, all of the other steps on your checklist has you overwhelmed.

One simple way is by choosing a professional web hosting company, that can help with everything you need to start (i.e. domain name registration, advertising, e-commerce, etc)

First Things First

Your first step will be choosing a domain name. You want to choose a simple name, one that is easier for customers to remember or stumble upon. And if you want to get smart about it, you could consider purchasing a few additional domain names (ones that are similar to yours) so that a competitor doesn't buy it. By doing this, you can set up additional domain names to link to your site. This way, you keep your industry keywords and draw more traffic to your new website.

Organizing Your Website

Some businesses only need a single page (or landing page) that spells out their business for the customer, gives your contact information, and includes a call-to-action (tell them what to do once they enter the site). Most single pages are free (depending on the professional web hosting company used). Or, you may end up paying a little for storage space or other capabilities. A single page is a good way to go when you're starting the conversation about your new business. 

If you are a start-up who has spent some time on the concept development, you may be ready for a five-page website with more information about the business, founders, services, etc. 

Startups with products and services to sell online, may want to add advanced-features like e-commerce. This way, you get to set up a merchant account online, where customers can view your products and pay for them with credit card or PayPal. 

Do your research, don't wait too long, and get the conversation started online. 

Cheryl Isaac is a personal business strategist to startups who require employees, office space, and online marketing strategies.  She contributes to Forbes here and blogs about Making Business Personal here.  To turn your start-up into an operational business, please contact her for a  strategy session here


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