Just recently, I was in Raleigh, North Carolina. I'm driving through the city looking for a pharmacy, and I see a restaurant; right on the corner of South Wilmongton and Hargett, in downtown Raleigh.
I'm waiting at a red light, not really thinking about food, when I see the logo:
And underneath in italics: authentic Lebanese.
Before pulling up, I was sitting at the light, and had no clue what this place was: a regular cafe, a fine dining restaurant? It wasn't until I saw the logo with the explanation (tagline), that I realized what they offered.
And I was the person they were trying to reach: I've had Lebanese cuisine before, I know that you can't get Lebanese food just anywhere, so I knew I had to stop and get a taste.
So with a full stomach and my North Carolina ah-ha moment in mind, I had my designer develop a logo (with a tagline) for StartupBizTalk, and for my new start-up.Within the next week, StartupBizTalk.com should have a newly developed header/logo with a tagline, and a newly designed site; with additional resources. (Stay tuned)
Think about it: the more people know about your business, the more likely they are to become supporters or clients. In order to get your start-up noticed, you'll have a ton of other stuff to get done: like building an online brand, marketing, sales, social media marketing, sales, etc.
You need a tag phrase because if a person is coming across your retail location, website, or business card for the first time, they immediately get a sense of what you do.
So if you could design your logo to help people understand your business better, why not? What do you think?
Cheryl Isaac is a personal business start-up strategist who contributes to Forbes here and blogs about Making Business Personal here.
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