Who wants to know a "Nobody?" Everybody!

So here's some real talk for you: stop trying to be a know-it-all-smarter-than-everyone-else-local-celebrity-too-full-of-myself-talk-a-lot-without-doing-you're-beneath-me-acting somebody. I could go on with this list but I'll stop here.

People really don't care about status. And the ones that care only about your "celebrity" status, are called groupies. That's right, I think entrepreneurs can have groupies too. Stop and ask yourself, do you really have a "loyal" following or do you have "groupies?"

My friend always quotes this saying during his speeches and I love it, "if you want to know whether you are a leader, look behind you and see who's following." What kind of people do you have following you? If you have "groupies" does that mean you're a groupie leader?

Real people don't care about shallow things. People don't care that you are a "nobody." In fact, everyone wants to know a "nobody." The "nobodies" turn into "somebodies" one day and then they have to pay it forward and reach out to another nobody.

Think about it: why do people love American Idol so much? It's because there are a lot of "nobodies" trying to be "somebodies" and everyone wants to root for them.

People love stories. And they love successful stories. So when you're thinking of taking your startup business forward, think on this. What is your story? At the end of the day, what will really matter to your clients is whether or not you did what you said you could do. It's that simple. Don't concentrate on impressing people. Concentrate on execution of your business model.

So maybe you're not a genius with tons of degrees. Maybe you're too young or too old. Maybe you're just a simple girl or guy trying to pull off a complex idea. So what?!

Tell people who you really are, and maybe your "followers" will be simple gals and guys trying to pull off a great dream also. Be fake about who you are and maybe your "followers" will be a fake bunch also. Just a thought.

If you need to get personal advice on start-up business planning, contact Cheryl Isaac, Start-up Business Planner & Owner of Isaac Business Services, The Business Startup Company. She is also the creator of The 12MonthBizPlan.com; an online business planning center where business owners can plan a business virtually with a personal advisor for a year