Starting a Product-Based Business? Read the Book, "Your Idea, Inc"

If you are starting a product based business, you definitely want to read Sandy Abrams' book, Your Idea, Inc. With this book, the founder of Moisture Jamzz, Inc creates a step-by-step guide with some practical tips to help you take your product start-up to market.

Here's what I really liked about the book:

• Chapter Nine: How to "Find and Sell to buyers." I found this chapter very instructional; particularly since this area is where most startups choke and lose confidence. If you are a product-based startup, you want to read this book particularly because of this chapter. The chapter is a class within itself that will walk you through: how to find a buyer, how to approach buyers, how to understand basic industry lingo, how to deal with buyers, how to fill orders, and how to ship to distribution centers.
  
• Chapter Ten: The trade-shows how-to. If you have started a product-oriented business, you know how overwhelming this part can be. This chapter in the book gives you insight into the world of trade shows. It outlines a simple and practical way for startups to approach tradeshows. Everything that may have you flustered, is outlined in this section. For instance, Sandy Abrams advises how to find a tradeshow, how to pick the size, design and layout of your booth, how to set up a booth, what to wear to a tradeshow and how many hours per day of preparation you would need. Then, she even gives you guidelines for investing in your first tradeshow hand truck.

Highlights for me: the If they can do it, so can you sections. These are little one-paragraph blurbs found within the book. They briefly mention the startup stories of companies that started with simple means and overcame some sort of odds, and are now branded names within the business community. These sections will keep you motivated while reading the book.

You can read excerpts of the book by clicking here. Feel free to share your thoughts here.