My New Book

For those of you who have followed my blog since 2008, you know that I've always mentioned my love of reading and writing. In fact, I have had a few people meet with me at my office and tell me that they've bought a few of the books that I've recommended from this blog.

Well, just recently I decided to transform my words into a book. That's right! You heard right. My very own book!

I've read tons of books and I've written quite a few articles of my own. So, I've decided that it is now time to transport my thoughts to a book of my own; a book that will help and educate my target audience. I wanted to provide a support system and some encouragement for business ownership through my old paperback friend.

My book will aim to help aspiring entrepreneurs starting a business and small business owners remodeling their business. It is directed towards those who aim to build a business that surrounds their purpose. It will serve as a guidebook that provides steps, resources, and advice as relates to business planning and building unique business models.

Basically, I plan on providing motivation PLUS resources as I talk about my personal experiences in becoming an entrepreneur, give some case studies from helping startups, and providing some of the resources that I provide my clients on a regular basis. I don't plan on making this book a how-to book. Instead, it will speak directly to the reader and in simple terms, explain that if I can do it, if the clients I help can do it, then my readers can do. It's as simple as that.

After working with aspiring entrepreneurs and business owners, I've realized that some people dive into entrepreneurship despite insurmountable odds stacked against them. These people do so because they really believe in their purpose. They start their business and defy the odds because they believe in their dream, their passion, and a sense of achieving their purpose; so they move forward trying to build a business around the three. They believe that their business or start-up will serve a need that's much bigger than them. They are not afraid to start a different kind of business.

I wanted my book to help someone else do the same. I will keep you updated as things progress. Thanks for all your support.

About the Author: Cheryl Isaac is a Startup Business Planner & Owner of Isaac Business Services, The Business Startup Company. She is also the creator of The 12MonthBizPlan.com; an online business planning center where business owners can work with a personal advisor who writes a business plan that moves with their business for up to a year.