Usually when I buy a product or service, it's because the seller has made the process easy. Simple. Non-complicated. For me, when I make a choice to buy, price matters but convenience is higher on the list for me.
Think about it, when you're in a hurry you'll most likely stop at your favorite fast food restaurant. To avoid lines, you may even stop at your local bank's drive-thru window to make a quick deposit. You might also continue to get your favorite magazine if it came with subscription options. Your internet may have once seemed pricey to you, but the fact that your cable and phone are both tied into this amazing internet package, the deal seems too convenient to pass up. You probably considered getting a Mac PC at one point in time, but when they started carrying laptops...well that sealed the purchase for you.
Startup Journal thought: You are in the first year two years of business and trying to build your client list. How can you make the process simple and headache-free for your prospective customers so that they decide to choose you?
About the Author: Cheryl Isaac is the writer of this blog, Owner of Isaac Business Services; The Business Startup Company and Founder of the virtual business planning online startup: The 12MonthBizPlan.
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