Business Week's Top 25 Customer Service Gurus

It's in! Drum roll....According to Business Week's third annual ranking report, these 25 companies "looked for smart ways to cut costs that didn't slash service." They are ranked Business Week's "Customer Service Champs."

The winners are:

1. Amazon.com
2. USAA
3. Jaguar
4. Lexus
5. The Ritz-Carlton
6. Publix Super Markets
7. Zappos.com
8. Hewlett Packard
9. T. Rowe Price
10. Ace Hardware
11. KeyBank
12. Four Seasons Hotels & Resorts
13. Nordstrom
14. Cadillac
15. Amica
16. Enterprise Rent-A-Car
17. American Express
18. Trader Joe's
19. JetBlue Airways
20. Apple
21. Charles Schwab
22. BMW
23. True Value
24. L.L. Bean
25. JW Marriott

The companies were ranked for their quality of staff, efficiency of service, percentage of customers who would definitely recommend their brand, and percentage of customers who would definitely repurchase.