by Cheryl Isaac
As I took a quick glance at the news today, I could not help but feel proud of the service my business offers. By now, you should be aware of the recent happenings with the companies referred to as the "Big 3": GM, Ford and Chrysler. They have made a second trip back to Congress to petition for capital (I believe GM is requesting a 9-billion-dollar line of credit). Since being rebuked from their last trip (when they arrived on the scene in private jets), this time they rode in style more common to Americans: classic American cars.
On MSNBC this morning, senators were asked about their assessment of the matter. One senator in particular, said that the last time, the business plans for the "Big 3" were not up to par; they hope that this time it will be. They were hoping to see plans for more fuel-efficient cars, and personnel plans that established protection for employees. The senators now hope to see revised business plans that address short-term goals to make a comeback, and long-term goals to ensure that this fiasco does not repeat itself.
I thought, Wow! There is no question that our capitalist society runs on business planning! In order to get someone to show an interest in your business, you must have an established plan. What's even more interesting, is that this plan must sometimes be revised to fit the reader. No business is too big or too small to plan for business. Although some businesses start small, or as Guy Kawasaki refers to it, "bootstrapping," everyone needs established goals. So why then, do some entrepreneurs limit themselves?
Tip for you reading: If you have not established your business plan on paper, try jotting some short and long term goals into a journal or notebook and see what a difference this will make. Then consider, what if these notes were in a presentational format and shown to the next person you run across? You will have then introduced your business to one new person.
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