CAN YOUR ELEVATOR PITCH REALLY TAKE PLACE IN AN ELEVATOR?

Last week, I was fortunate to attend a conference for Black Enterprise Magazine in Charlotte, North Carolina. The list of sponsors included American Express and their collaborative partner, Make Mine a Million Dollar Organization. There was an elevator-pitch-contest that took place where five contestants had to give their elevator pitch for their business and get critiqued by judges afterwards. The winner received a 3-day trip to New York to pitch their idea to the MSNBC business show and also received funding from American Express.

This was an enlightening experience that had me thinking: "just how good is my elevator pitch?" Your elevator pitch is the sentence that defines your company and what it represents. It is named elevator pitch because it should be able to take place within an elevator--during those brief seconds it take for you to encounter someone and for them to exit the elevator. So naturally, a good pitch is a few words long; but still explains your business or company motto.

Can your pitch take place in an elevator? The previous winners of this contest advise that if you are pitching your idea, to make sure your elevator pitch contains these elements:

• Authenticity
• Audience
• Mission
• Viability
• Contact

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Cheryl Isaac is the Chief Executive Officer of Isaac Business Services and can be reached at info@IsaacBusinessServices.com